Meredith uses waterfalling, on-page header bidding and server-side connections to sell its inventory, and it moves bidders in and out of these channels.
"Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships."
With all the questions surrounding the future of a platform audiences, owned site performance has remained a top of mind issue for publishers.
The writing by Minneapolis agency Fallon McElligott was like nothing ever seen in the ad industry (and ever seen since).
Unlike the majority of agency execs, who come from agency and business backgrounds, 360i's global CEO Sarah Hofstetter actually got her start as a reporter at The New York Times.
“We’ve yet to find anyone over there who can actually talk to you about driving organic traffic."
Reclaiming the word 'old': How fashion is fighting ageismDigidayJacky O'Shaughnessy had just moved back to New York after a 20-year stint in Los Angeles and was staying with friends in the West Village when she stepped outside to have a cigarette. It was 9 p.m., and she was relishing the sights and sounds of her ...and more
The fashion industry is increasingly focusing on age diversity on the runway and in marketing campaign campaigns, a response to the aging U.S. population and a bid for inclusivity.
“Everything has to come back to the young, urban elite, or we lose who we are. We don’t want to dilute that audience.”
The youngest in the GroupM family of four, Maxus hopes to differentiate itself through communications planning.