Dodge Demonizes Rivals on Most-Engaging Ads Chart


WardsAuto Staff

The No.1 ad, featuring a famous speech given by Jack Nicholson in “A Few Good Men,” proudly hypes the Challenger SRT Demon. Dodge also takes fourth place with another spot for the Demon that previously was at No. 3.

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Read it at reports:

Dodge Again Tops Most Engaging Auto Ad Rankings

WardsAuto Staff

Although its digital share of voice slipped since last week (38.6% from just over 51%), the Dodge spot maintained a solid lead against other auto brands.

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’18 Dodge Challenger SRT Demon

High performance is alive and well at FCA's Dodge brand in the form of a spirited, street-to-strip Challenger SRT model called the Demon. Previewed on the eve of the New York auto show, the Demon brings muscle-car mayhem to Manhattan.

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Jalopnik reports:

Dodge Challenger SRT Demon: This Is Apparently It

JalopnikDodge Challenger SRT Demon: This Is Apparently ItJalopnikSometime around 2005, I think, Dodge started teasing us with video previews and tidbits about the 2018 Challenger SRT Demon. Now, finally, 12 years and more than 4,000 videos later—again, I'm estimating here—we will see the Demon in all its glory at ...Judgment Day | Challenger SRT® Demon | DodgeYouTubeall 68 news articles