"Our primary objective is to bring audiences to the trusted environment of the Guardian to support building deeper relationships."
The post The Guardian pulls out of Facebook’s Instant Articles and Apple News appeared first on Digiday.Read it at Digiday
The Guardian Pulls Out of Facebook’s Instant Articles and Apple News
British publisher says it wasn't seeing the kinds of returns it hoped for.
The Guardian pulls out of Apple News after ‘extensive trial’
After being one of the original Facebook Instant Article pioneers back in 2015, the Guardian has pulled its content from both Apple News and Facebook’s Instant Articles format. According to Digiday, the action may be a result of the large publisher not being content with the deals they’re being provided.
How Facebook’s Instant Articles became another bait-and-switch for publishers
When Facebook launched its Instant Articles feature in 2015, it sounded like a great deal for media companies. All news publishers had to do was hand over the content from their stories, and Facebook’s engineers would magically make those stories look better and load faster on mobile devices. Not only that, but Facebook promised to […]